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Digital Video Ad Spending to Reach $50 Billion by End of 2022

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A surge in the use of streaming platforms has led to an unprecedented increase in digital video ad spending, projected to reach $50 billion by the end of 2022. This investment will grant customers exposure to diverse brands and businesses and will bring revenue growth to advertisers and streaming platforms.

More About Video Media Advertising

Screen time is on the rise. And so is ad spending. 

 

Since the advent of the Covid-19 pandemic, many rely on technology for work, play, and socializing. A study commissioned by Vision Direct estimates that the average adult will spend 44 hours before a screen. The CDC estimates that children spend 7.5 hours a day on streaming devices. From Instagram Live to comprehensive classes on diverse subjects like those offered by Amphy, streaming is increasingly popular. 

 

The surge in streaming has led to massive increases in digital video ad spending; the Interactive Advertising Bureau reports a 49% increase in video ad spending in 2021, and that number is expected to rise an additional 26% by the end of 2022. 

 

This investment in streaming ads will allow advertisers to reach previously inaccessible audiences.

 

Advertising on streaming platforms is generally more cost-effective than on linear TV, and streaming platforms are safer from fraud and privacy breaches. Additionally, the measurement and attribution systems available for CTV advertising enable advertisers to assess data and track performance. 

As streaming platforms like Amphy gain in popularity, digital video ad spending will likely continue to rise. 

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This investment in streaming ads will allow advertisers to reach previously inaccessible audiences.

Related Developments From the Industry:

Amphy Software Update 2.0 

Amphy significantly improved its online platform, aimed at home-based learning. The update aimed to improve ease of navigation, improved user experience, expansion of learning options, and much more.

 

The general manager, Kovi Fine, gave the following statement: “We took our original website and made it better. These new flexible and accessible features make it easier to find and grow your passions and skills like never before. It’s a more pleasurable way to grow professionally and allow businesses to engage employees”.

American E-learning Platform Skillshare Announces Foray into Indian EdTech Market

Skillshare, an American online learning platform similar to Amphy, has announced that they are ready to take their company to the next level. They will deliver their services to India’s EdTech Market to kickstart their global growth.

 

Not only does this increased capital in Skillshare, but it will provide India’s e-learning market with the opportunity to grow immensely.

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