Gone are the days when only big and famous companies had brands, and all the focus was on them. Today, even small business owners can brand their firms. It just requires some effort and time to build your brand and get recognition.
Branding is an excellent way for small enterprises to portray their commitment to customers and create a positive impact. It’s an easy way to build trust, make your mission and vision known, enhance your marketing efforts, attract and gain new loyalties, and generate leads. If you’re looking to brand your company, distinguishing it from others in the industry, this article is for you. Here are five top branding tips for your business.
Branding Tips For Your Business
As Jeff Bezos, the founder of Amazon.com, puts it, branding for a business is no different from what reputation is for people. It’s only by putting effort into doing challenging things properly that you get to earn recognition.
Though branding is a process that takes some time and effort, you can save some of the same with the below top 5 branding tips for small businesses.
1. Know Your Place in the Market
Of course, it’s possible to build a strong and highly appealing brand identity. But who are you creating it for?
Well, the first thing would be to understand your market and, most importantly, your target customer base. Your small business can only succeed if it has a solid customer base.
Therefore, take all the time you need to assess your market. Then, create a brand with content that focuses on the purchasing patterns and motivations of your customers. With that in mind, you’re likely to develop a very effective brand.
To define your target audience, consider the following:
-Your competitors and their position in the market: What competitive edge do you have over them?
-Understand the demographics of your target market: This includes age, gender, physical location, etc.
-Explore the products or services your business is offering to the customer base
-Build a “brand persona”: This is a customer-specific profile or identity your consumers can associate with.
Think of psychographics: These include attitude, personality, and values.
With a clear understanding of your target market, it’s easier to create branding content that best suits your consumers.
2. Create a Unique and Robust Brand Identity and Voice
Now that you know your brand persona, it’s time to get down to work.
It’s clear to you what image you want your brand to have, and that’s what you’re going to create—an identity and voice unique to your small business.
You want a powerful brand that speaks to who you are, your vision, goals, and values. What do you stand for? What will people say about your business? These are some of the questions you should try to answer when building your brand identity and voice.
The following reference points will come in handy to develop a unique and strong brand identity:
-Know your business mission and vision statement, and also your values.
-Perform a brand audit
-Create a brand identity with its own look, feel, and voice.
-Outline a framework and strategies to develop an identity
-Analyze and refine your business brand image
Take a close look at all successful businesses and notice they have one thing in common—a robust brand identity and voice.
3. Let Your Online Presence Be Felt
Build an energetic and engaging online community around your brand. You have your persona and content, and now you need a place to communicate to your target customers.
The best place would be to find them where they spend most of their time while online. And we can all agree that social media platforms are the best places to interact with your potential consumers.
Today, social media platforms such as Facebook and telegram offer you the best stage to interact with your customers, tell them about your company, and listen to what they feel and think about it.
In fact, a study by BigCommerce shows that 21% of online shoppers tend to buy items featuring in a brand’s Facebook post. Similarly, 18% of shoppers are likely to purchase something featuring in a brand’s Pinterest board.
You can see how an online community can attract potential buyers to become part of your brand. Therefore, ensure your brand image is consistent in all your online channels.
Whether it’s social media accounts, blog posts, trade shows, marketing material, or websites, brand image consistency creates familiarity. Familiarity leads to trust, and trust bears loyalty. Ultimately, your efforts will bear fruit in terms of more customers and increased sales.
While branding your business, let consumers feel your online presence with a powerful and consistent brand image.
4. Build Brand Awareness and Visibility
Gear all your efforts towards improving your brand awareness and visibility. Start with your website, and make its design, look, and feel resonate and be consistent with your brand image.
In addition, create an engaging logo that distinguishes your business.
For a winning visual brand, make your business cards descriptive to improve your brand awareness. Create influencer campaigns, which are pretty effective in improving visibility. The right influencer marketing tools are essential in convincing your target consumers to engage with your brand.
Most importantly, be consistent with your brand image, and without a doubt, your small business will keep increasing its revenue.
5. Let Your Brand Feature in Everything You Do
The last strategy that’ll ensure successful business branding is integrating your brand image in everything your business does.
Remember, building a solid brand that helps grow your business and increase its recognition is not an overnight process. On the contrary, it’s a continuous process that never stops as long as the company exists.
In addition to a consistent online brand image, let your brand be present and consistent in the physical world too. Whether it’s your office, shop, vehicles, or anything else your customers interact with, the brand image and voice should be visible to them.
What your brand stands for should reflect in your logo, packaging, products, and everything else about your company.
You can do a lot to make your small business stand out in the industry and propel it to the next level. However, branding is the most affordable and most influential of all.
If it is done well, it attracts more customers, builds more customer loyalty, and improves overall lead generation, conversion rate, and sales. With the above branding tips, nothing should stop you from creating a solid business brand that your customers can always identify with.