How to Make a Perfect LinkedIn Profile
We live in a world full of opportunities. But unlike in the past, where most of them involved you picking talent, today, it’s the talent that picks you. This means if your job depends on impressing prospective clients or searching for quality candidates, you need a distinctive personal brand.
One of the best ways of building a strong personal brand is through LinkedIn.
Your LinkedIn profile allows you to manage your personal brand. It’s a professional landing page that LinkedIn members can see, and get to know who you are, your interests, and what you stand for. It’s what represents you and your brand.
However, contrary to most people’s thinking, a LinkedIn profile is more than a mere profile picture. You have to make the profile complete, and you’ll learn exactly how here.
This article will guide you on how to make a perfect LinkedIn profile.
Steps to Making a Great LinkedIn Profile
To build an easily noticeable and attractive LinkedIn profile, you have to consider several basics. To make your profile stand out, follow these steps:
1. Add a Professional Profile Photo
Of course, the first thing that clients or candidates see on your profile is your picture. Therefore, you need to put your best face forward to attract more views. In fact, research shows having a quality professional photo can get you more views and a higher response rate than anything else.
A professional, friendly, and approachable profile picture is the way to go, and it’s the first step towards making your LinkedIn profile shine. Don’t just take a photo. Instead, have a professional photographer do it perfectly, and if possible, let your entire team feature.
However, if you cannot have a professional take the photo, consider the below tips:
1. Choose an up-to-date photo that looks exactly like you, such that clients or candidates can recognize you easily.
2. Ensure your face is in the center and fills about 60% of the frame. If not fitting well, consider cropping it appropriately.
3. Your facial expression tells a lot. And since you want to portray yourself as a warm and friendly person, ensure you smile with your eyes.
4. Dress appropriately. Wear what you always wear at work, and avoid the photo featuring anything you never do at work.
5. Keep the background as simple as possible. Keep away from busy backgrounds because they’ll only act as a distraction.
It’s worth mentioning that you can also add a background image. It helps you personalize your LinkedIn profile.
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