Stay in touch!

Never miss out on the latest articles and get sneak peeks of our favorite classes.

How To Be a Media Buyer


Transitioning into a new career or deciding your career path can be challenging, especially with how many options you have. You could get into computer programming or do something more artistic like drawing, so the spectrum is massive. Media buying is perfect for people who are passionate and skilled at marketing and communications.


Before you can worry about getting promoted at work or what to do in the first 30 days at your new job, you have to settle into a career path, and media buying is an excellent choice. This article will explain how to be a media buyer so you can start your career and be successful!

What Is a Media Buyer?

A Media buyer is someone who creates media buying strategies, negotiates ad spaces, negotiates time slots with media outlets, takes part in media planning, identifies target audiences, and crafts effective marketing campaigns.


You might also like: Offering Coupons are a simple loss for Online Businesses

quotation marks

The best media buyers have strong communication and organization skills, are team players, consumer experts, and problem solvers.

What Is the Salary of a Media Buyer?

The average salary for a media buyer is around $65,000 but can range from $50,000 to $80,000 a year.

What Are the Qualities of a Media Buyer?

The best media buyers have strong communication skills and are very organized. They need to be team players, consumer experts, and problem solvers.

What Degree Is Best for a Media Buyer?

Some relevant and helpful degrees for media buyers include a bachelor’s in business, finance, accounting, marketing, or supply management.

How To Be a Media Buyer

How To Be a Media Buyer in 5 Steps

Below is an overview of the steps it takes to become a media buyer. 


  1. Research the Career Path
  2. Acquire a Relevant Bachelor’s Degree
  3. Work in the Industry
  4. Earn Certifications
  5. Consider Pursuing a Master’s Degree

Breakdown of Steps To Become a Media Buyer

Now, the sections below will explain each step in how to be a media buyer more thoroughly. As mentioned, it can take time to become a full-fledged media buyer, but the destination makes the journey worth it. Follow the steps below to learn how to be a media buyer.

1. Research the Career Path

First, research media buying and the duties the position entails. Media buying can be a wonderful career path if you’re analytical, observant, and personable. However, it’s not ideal for disorganized people.


Look at media buyer job descriptions and research the career to ensure it’s the right choice for your goals and personality. If you feel confident this is the right career path for you, proceed to the next steps!

2. Acquire a Relevant Bachelor’s Degree

If you do not already have a bachelor’s degree, you should begin pursuing one. Do you need a degree to be a media buyer? The simple answer is yes. Almost every marketing company will require you to have at least a bachelor’s degree to work for them as a media buyer.


You may be able to work as a media buyer without a degree if you find a small, flexible company or start from the ground up, as an assistant or intern, with the understanding that the company will train and educate you on media buying.


These scenarios are rare. If you want to be a media buyer, you likely need a degree in one of the following fields:


  • Marketing
  • Advertising
  • Accounting
  • Finance
  • Business
  • Communications
  • Public Relations
  • Journalism
  • Mass Media
  • Sales


These are not the only types of degrees you can use to be a media buyer, but they’re the most common.

3. Work in the Industry

Once you earn your degree, you can get your foot in the door and gain some experience in the industry. If you have the means, you can try to work as an intern or in another entry-level position at a marketing firm so you can move up once you get your degree. Write a standout, professional resume and hone your interview skills.


Try to expose yourself to the industry as much as possible, network, make connections, and learn as much as you can. Take marketing and advertising jobs, even if the position is not as a media buyer. Employers typically want to hire media buyers with experience in the industry.


You might also like: How to Get More Instagram Followers: 10 Tips to Grow Your Real Audience

4. Earn Certifications

If you’re struggling to land media buyer positions at reputable companies, consider adding some impressive certifications to your resume. Some media buyer certifications you can get are:


  • Certified Internet Marketer (CIM) 
  • Professional Certified Marketer (PCM)
  • Google Data Analytics Professional Certificate
  • The Digital Marketing Institute’s Digital Marketing Certification
  • The OMCP Digital Marketing Certification


These are not a requirement, but they can help you land better jobs in the industry.

5. Consider Pursuing a Master’s Degree

Lastly, you can always pursue a master’s degree in related fields to make you a more valuable and impressive candidate. Again, a master’s degree is not a requirement to be a media buyer but can be effective in helping you get a top-notch media buying position.

How To Be a Media Buyer

Tips for Being a Successful Media Buyer

Below are a few extra tips to help you learn how to be a media buyer in this hectic industry.


  • Don’t be afraid to take risks
  • Practice attention to detail
  • Look at things from the consumer perspective
  • Utilize data and analytics to make informed decisions
  • Analyze options from all possible angles


You might also like: The Best Advice You Could Ever Get About Starting Your Own Business


If the media buyer career path sounds like the perfect fit for you, start following these steps now! With the right attitude and aptitude, you can be a highly successful media buyer in the exciting world of marketing.

Related Content:

Share this article
Back to top